Spring Cleaning Old Website Pages

Thin Content

It's spring time - a time to de-clutter your home. Taking the essence of this season, you can spare some time to clean, scrub and remove unwanted pages on the website.

Why Remove nonperforming Pages? Which Pages can be removed?

1. Pages with irrelevant topics 
2. Keywords not worth pursuing or relevant 
3. Outdated stories, examples or company updates
4. Off-topic content and categories

When you are the mission to remove non-performing pages, think of ways to make it valuable to visitors. In such a case, these are the practical ways to extract value from the page:

1 Add fresh content to give more value to visitors on the page\

2. Include a relevant or current statistics which gives more meanining

3. Delete CTAs, Banners, Offers not relevant 

4. Add Infographics, Videos or other visual elements to make the page interesting

5. Remove broken links from the page

Source: https://contentmarketinginstitute.com/2019/10/thin-content/

Text Optimizer Tool

Text Optimizer 

Social media messages, emails to client or drip-marketing emails are ways to use your writing skill to capture the interest of your audience. Often in the hurry, messages sound repetitive, boring and unattractive to your readers.

Text Optimizer Tool

This is an Online tool which gives you suggestion on better usage of words, spots out errors and acts like a guide in creating better quality content.

Check this tool https://textoptimizer.com for a free check on your content. 

Breaking the Task of Writing

The idea for this post is from an article on Psychotactics .com 

It's about writing an article the most effective way. Those who have written articles knows the time it takes to research, writing the skeleton of the article, the first draft, editing, last minute polishing and preparing the final copy. In most cases, we start to finish a task in one go. And this burns us. Besides, the rush to finish the article in one sitting, often leads us to write another generic piece - which adds nothing new to the reader.

Better Way of Writing Articles 

Writing like any other task which you carry out has different stages and steps. Each step is a process, which takes your time and energy. What if you can space the steps or give a break between each of the process?

Conserving energy helps to reduce the burnout, delivers better results. Here's the way to plan it.

Breaking the Task of Writing Articles 

Instead of finishing the article in one go - take multiple short-breaks between each activity. For instance, here an example of the stages in article writing.

1. Research on the topic. This often takes more time and time just flies without you knowing that you have sat for an hour looking for points, relevant topics, stats, etc. Keep a timer at hand to check the progress and to keep a tab on the tab you spend. After you find the articles for reference, download it or copy it in one place.

 ( Take a breather. Go for a walk out or engage in a different activity)

2. Come back and start to think of the points or the skeleton points for the article.

  -  How to start the opening paragraph. What story would go to make it more reverting.

  - Bridge the story to the article

  - Add more points to highlight your concept

  - Cement key thoughts with additional points

  -  Closing thoughts

( Time for another short 5 min break)

3. Now, all things are in place. It's time to weave the points to write the first draft

 ( First draft is done - Break free from the place, get engaged in a different activity)

4.Now you're again refresher, not overwhelmed by the bits of task you have done

 Spend more time polishing the text, clearing the grammar points, deleting repeated ideas, cutting down repetitive thoughts and words which don't carry much weight to the article.

Final break. Take your time away from the article you have made. Take a walk to get fresh air. Your brain needs a short refreshment. Any short activity from a clutter or pruning a plant, or feeding the fish in the aquarium or arranging things are best for a recharge.

Now, get back to the article. Read it aloud. Does it sound good? Is there novelty in the article? Do a polish with added points, headers, etc.

Now it's all set for the article to go places. At the end, you are not overwhelmed, there's no WHEW feeling, no rush to go out to grab a light or to take a big coffee break. The work done is smooth, you have finished it within the deadline, and with time to spare. Also the best part is that you have the satisfaction of finishing it on e time and a perfect piece is done.

Difference Between ALT text and Title text

These two terms ( ALT Text and Title Text) come up at different places in these two platforms - Blogger and WordPress blog. Initially, I was confused with these two terms and I would think one for another.

Let's now get it clear about these two commonly used terms in blogging:

What is ALT Text ?

First of all, ALT text or ALT tag is used for images. The purpose of using this attribute for the image is to make it readable by search engines. When a image is blocked, the words given as ALT Text will image in its place.

What is Title Text?

The Title Text or Title Tag is the text which you will see when you hover the mouse over the image. It's of less importance - compared with ALT Tag.

Choosing the Right ALT Tag

It's important to choose the right keywords while creating the ALT Tag. The words used in the tag should be information rich, suggesting the right word. It's the small things which will makes a difference on search results. Here are few tips on using the right ALT Tag

1. Choose words that clearly describe the images. Avoid generic or broad word meaning

2. Avoid too lengthy words. Keep it to 125 characters.

3. Do not stuff keywords - use right words. These days search engines are smart enough to stop such blackhat techniques

4. Don't add the ALT Tag with words like image of, picture of, this picture denotes, .... It's implied that it's a image or picture.

5. Apply ALT Tag to buttons and Objects on the website which denotes a specific action.

With more people using image search option, the right use of ALT Tag will make your images appear over your competitors.

How to Insert ALT Tag on Blogger blog?



Additional reading about ALT Tag and Title Tag and Image Optimization

1. Spotibo

2. Image Optimizing basics

3. Badges on Image Search 

4. ALT Tag Optimization

5. Writing Great ALT Text 

6. Choosing the ALT Tag

7. Alternative Text 

8. What is ALT Text 

5 Definitions of Content Marketing

New to Content Marketing? 

For a newbie, the term content marketing might evoke different concepts around content. It can be confusing for a beginner in marketing on how content is used in marketing and what it's been it's risen as a the key phrase in marketing.

If you split the meaning of two words Content + Marketing what do we get.

Content =

Popular Definitions of Content Marketing 

1 Content Marketing as per Dictionary.com 

(noun)

a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

In a sentence - "social media is an integral part of content marketing"


2. What Is Content Marketing?

As per Content Marketing Institute - Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

3. Content Marketing definition in Wikipedia

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:

1. Attract attention and generate leads
2. Expand their customer base
3. Generate or increase online sales
4. Increase brand awareness or credibility
5. Engage an online community of users

4. Definition of Content Marketing by copyblogger.com

Content marketing means creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

Pictorial Presentation of Content Marketing by copyblogger

5. What is Content Marketing? 

Content marketing is the creation and distribution of online content designed to attract and engage an audience. Source: Outbrain.com

De-mystify Landing Page Engagement

In the age of ecommerce, web developers and owners keep harping on the importance of having a optimized landing page. While this topic has been discussed in length by many marketers, it's time we re-visit the topic on behalf of newbies and freshers who are new to landing page optimization.

First, let's talk about the crux of landing page? Why there's so much of discussion about landing page?

Landing page is any page which is designed or focused on getting visitors to take a specific action. Here the action differ based on the objective of the page or the web developer.

Most common action intended on landing page:

1. Sign-up for information/registration

2. Leads collection

3. Download ( Click to download)

4. Sale ( Buy )

How to Develop an Effective Landing Page?

Managers or the web developer in charge of the development of landing page must consider different points and action such as the objective, desired outcome, and purpose of the page.

One of the mistakes usually done in developing landing page is when

Additional Resources on Landing Page

1. 

Web Marketing Training in Trivandrum

Digital Marketing Training at Tandem

Tandem which has been into training classes in degree, Computer courses, networking now conducts digital marketing and certification classes in Trivandrum.

Few of the topics covered in the training by Tandem

Search Engine Optimisation (SEO)

Social Media Marketing and Optimisation (SMM & SMO)

Online Advertising (Search & Display)

Download Syllabus

For more details, visit their website Tandem Digital Marketing Training


-------------------------------------------

Digital Marketing Certifications from IFCS

This training institute conducts a wide choice of specialized training classes for aspiring students in Online Marketing, SEO, SMO, Social Media, and certification courses by HubSpot Inbound, Google Adwords, Professional Diploma in Digital Marketing, Advanced Course in Online Entrepreuership, etc,

More details of their course is available on their website.

Call them for details of classes: +91-9539 446 664, +91-9048 236 664

--------------------------

KELTRON KNOWLEDGE SERVICES GROUP

Keltron  Conducts Training across Kerala

Job Oriented Training

Keltron, one-time electronics manufacturer now conducts job oriented courses for individuals interested in pursuing careers in digital marketing, web designing, animation, Photoshop, etc.

The courses are of different duration and the eligibility is 10+2.

Details of current classes are available on their website 

Facebook Link: https://www.facebook.com/KeltronKnowledgeServices/

------------------------------------

Extreme Media 

Training in Web Designing at Extreme

Digital Marketing Training at Extreme - Imparting Practical Know-how

Extreme Media provides Web designing, Advertising, Branding services, SEO, SMO services to clients and also conducts regular digital marketing training to freshers and budding professionals.

Training Modules:

Blogging
Freelance Business Training
Live Project Training
SEO
Web Design

Web Hosting

WordPress 

For more details, visit Extreme Media's Website. 

Facebook: https://www.facebook.com/extrememedia.in/

--------------------------------------------------

2019 Trend - What types of digital marketing jobs are suitable for Beginners?

Digital Marketing Jobs for Freshers

Which Digital Marketing Jobs are in Demand?

As a fresher or a candidate applying for digital marketing jobs in India, you'll be looking for digital marketing job opportunities. The first question most job seeker will have is this - what kind of jobs are available with companies? What type of skills are they looking for? Do I have the practical skills to get a job in an online marketing company or an e-commerce start-up?

If you want to land in a job related to online marketing, the first thing is to access your skills. What are you are best skills - Is it writing content, Is it research, Is it Social Media? Is it marketing strategy or SEO knowledge? Even in these big topics, you can specialize in focused areas, such as - writing sales copy or email pitch or writing landing page, or when it comes to SEO, you can be more focused on on-page optimization, etc.

The point is that, there are many niches in this digital marketing domain. While there's a demand for an all-rounder, it's important also to tell your prospective employer on your key strength.

Popular Job Titles and Job Openings in digital marketing jobs for 2019

1. SEO and SEM Specialist
2. User experience (UX) designers
3. Data Analysts
4. Market Research
5. Social Media Marketer
6. Digital Marketing Executive
7. Content Strategist
8. Email marketing
9. Content Writer
10. Web Design
11. Web Analysts
12. Mobile Marketing Strategist
13. Affiliate Marketing 

What are the Key Hurdles of Getting a Job in Digital Marketing!

1. Lack of Work Experience

2. Less knowledge on how to use Social Media for business promotion

3. Wordy writing

4.Lack of specific emarketing skills

5. Very less knowledge of SEO methodologies and tools

A Simple Practical Way to Solve the Problem of Experience 

This is often a catch 22 situation for beginners, those who have just joined a digital marketing course and looking for a job in the market. The question in front of you would be this - how to apply for a job position which calls for experience? How to fill that gap without really working in a company?

What can you do to gain the experience sitting at home?

Skills in Digital Marketing Opportunities

Digital Marketing - Career Cues 

The demand for people with multi-faceted skills are becoming a norm in eCommerce companies. There are many specialized roles in companies includes content writing, SEO, UX designer, and many more.

The question many graduates ask is this:

• What skills should I focus to get into a online marketing company?
• Which is the best role to join
• How to develop writing skills?
• What's the career prospects of a content writer?
• Should I join as a content writer or focus on marketing and branding?
• Which certification will be helpful in getting a foot hold in these companies?
• Which are the companies offering job openings for freshers?
• How do I apply for online marketing positions?
• How to create an impressive resume?
• What should my portfolio contain?
• How do I know my talent? Should I focus on my writing or editing or graphic designing?
• Should I have a good online presence? Will that help me in the interview?
• Which platform should I start a blog?
• 
  

7 Key Skills Required of a Content Writer

We are now in an era, where qualifications is often overlooked for skills and proof of job skills. However, many organizations and agencies often look for content writers with qualification like degree in journalism, graduates with English, Communication, Psychology, etc.

What does it take to become a content writer?

With the rising demand for web content writers, there's a surge in demand for good writers. These days, there are more job opening for freshers and experienced web writers. If you're aiming to be start your career as a content writer, then it's important to have good writing skills, creative bend of min, editing, knowledge of SEO, English grammar, vocabulary, punctuation, syntax and an aptitude to research and learn new topics.

Content Writer job titles in Bangalore

• Freelance Content Writer
• Content writer cum strategist
• Social Media Writers
• Web Marketing Manager

What are the Essential Skills Required to be a Content Writers?

• Flexible ( Ability to write on diverse topics)
• Open for learning new topics through research
• Organizing Skills ( Sort data, find the big picture)
• Focus and Timely completion of task 
• Good Communication 
• English Grammar
• Good comprehensive ( Avoid wordy sentences. Brevity) 
• Editing each content pieces
• 
  

Choice Between Fewer or Plenty

Focus of Few

I make it a habit to read couple of marketing blogs daily. The tool I used to collage the blogs in one place for reading is Feedly App. It was a suggestion from Seth Godin that I started using this app for reading post.

Today's reading toolk to the post by A Learning A Day where he writes about focus and attention to few. This got me thinking on how we are driven to reach out for many things in a day. This often leaves us with dispersed attempt, half-hearted attempt, shallow talks an so on. What if we reduce the attention to many, to a few focused things.

What if we live the lines given above a thought!

As an aspiring digital marketing trainer, I know that I have to do many things and be at many places to reach out to my students. But, at the end of the day, I know I haven't done a good attempt at anything. It's just a cursory glace and time of many things I set to achieve. For example, I am not able to read the number of blogs I wanted, nor get to spend enough time in the garden, etc.

How to Build and Gain Knowledge on Blogging with Focused Approach?

This is the question most students or people who are new to blogging would be asking themselves. Where should I start? How to start? Should I go to this training or that one or can I skip training and learn all these by myself?

While there are many advice and tips on how to start blogging, I can give you just 4 points on how to start and learn blogging from scratch.

1. Keep some time for reading ( books or blogs) or listen to podcasts

2. Choose a topic and start a blog in ( WordPress or Blogger.com) and start blogging

3. Read or watch videos on how to promote blog using SEO 

4. Read similar blogs and find new topics. Choose a different angle to the story and make a blog post out of it.

( Reading is free, learning is free - what's holding you from reading. Read this blog from Seth Godin on the impetus he gives to reading. Btw, he reads more than 50 blogs a day!

Spot out the Sweet spot of Content

 Fining the Sweet Spot
Source: CMI founder Joe Pulizzi

We have heard a thousand times on how content is a key player in attracting online visitors to your website and other channels. But how do you separate your content from the thousands of ordinary and specially treated content.

Do you have any idea of what content to produce or just take-off on the basis of a hunch? Gone are the days when it was easy to get eye-balls for your content. Problem is that, now everyone is on the race to make the catchy headline to the niche topic you can think of.

Not All Content is Made Equal

Framework on creating the right Content - Developing the content topic building strategy >>>>>>

How to Build Your Own Content Library 

1. Start with an assessment of your content capabilities
2. Find out the under-performing content pieces ( Is it the topic, headline, meat of the article, angle of approach to the topic, Lack of promotion) 

101 Ranking Factors in Google’s Algorithm for Beginners

We know by now that the search engine algorithm that decides the rank of web properties are always on a state of flux. Which means, major search engines like Google changes algorithm to better search experience of users.

The effect on search result or more commonly known as the dance of Google, results in shift in listing on Google search. Due to this, all websites ( small sites to major sites) keep to keep up with the changes and new criteria made by Google. But how?

As we can't predict the moves and changes in Google Algorithm, all we can do is to take care of the basic criteria which every website or blog should comply.

What are the TOP SEO issues which effect Site's Ranking Factors on Google?



1. No Meta Description
2. No Title Tags
3. Low word count on pages
4. Duplicate Title Tags
5. Duplicate Meta Description
6. Poorly formatted SEO
7. Long <title> tag
8. SSL Certificate about to expire
9 Use of flash
10. Site loading time
11. Too Long URL
12. No redirects
13. No XML Sitemap
14. No Valid SSL Certificate
15. 

How Regular Blogging Helps Hotels and Resorts in Attracting Guests

Why Hotels should Start Blogging

Hotels, resorts and even home-stay accommodation stand-out in their marketplace by genuine personal connection it builds with customers and prospects. One way to build a personal rapport and messaging with customers is through blogging

Blogging medium is an ideal and often ignored channel to share the story of the enterprise and build that deep connection with the audience. It's also a medium to share the day-to-day journey, achievements, goals and vision of the organization.

How hotels can use blogs do to build a strong bond with guests and potential customers!

1. Regular blogging with relevant keywords and services will boost the amount of traffic to the website.
2. Blogging nurtures relationship with existing customers and potential guests.
3. Blogs help to build a strong brand image among the industry.
4. Bog posts which answers problems and questions posed by the guests.
5. Blogs mentioning the services of the hotel gets positive impact on Google search.

Ideas and Blog Topics for Hotels and Resorts

There's no dearth for things your can write and share on a blog. If you think, you are struck for ideas for blog posts, you can first look at things that differentiates your business. Next, you can go through the testimonies written by guests. There are points in the customer testimonials which can be expanded and written as story on your blog.

( List of topics that are usually written on a hospitality blog >>>> 

Dilemma of College Students - Before Admission

Which Road Will Your Choose?

Which college, which subject, which university...

There's a point in the life, when as a student you get these thoughts running in your head. If you have goals set in a bigger way, then more options fall in your way. Along with the multitude of choices for learning, there are lot of filters you have when it comes to college selection.

• What are the ways to screen your selection process?
• Does you parents supporting you to study abroad or in a different city?
• Are you ready to explore Universities in other states?

--------------------------------

Studies in the time when college centric learning is optional

Times are changing. Learning is what it used to be. There are far many ways to acquire a skill or get degree or qualification without attending formal training.

Have you thought about the option to learn from informal sources - probably online courses like Udemy, Khan Academy or other online training options.


Do you still think that three years of formal college degree carries more weightage than learning from multiple sources?


Which are the Leading Universities or College in South India which freshers are planning to take their admission for degree courses

1. Christ University
2. Garden City College
3. CUSAT
4. Cochin University
5. Madurai Kamaraj University
6. Madras University
7. Trichy University
8. Jain College
9. Stella Maris College
10. Jyothi Nivas College
11. Mount Carmel
12 Gems MBA
13. PES University
14. Kerala University
15. Kristhu Jayanthi College
16. St Joseph College
17. Loyola College, Chennai
18. Bishop Heber College, Tiruchirapalli
19.The Women's Christian College, Chennai
20. P.S.G. College of Arts & Science, Coimbatore
21. P.S.G.R. Krishnammal College for Women, Coimbatore
22. Christ College (Autonomous), Thrissur
23. Ethiraj College for Women, Chennai
24.  Sri Krishna Arts and Science College, Coimbatore
25.AU College of Science and Technology, Visakhapatnam
26. St Aloysius College (Autonomous), Mangalore
27. Mercy College, Palakkad
28. Little Flower College, Trichur
29. MES Keveeyam College, Valanchary







Source;

quora.com
www.eduvidya.com

7 Reasons to Start a Blog in College

Blogging in College Years

What was college during mid and late 80's? Internet was not heard of. Computers, the size of almarah was used by organizations and information was stored in big spools. TIME magazine carried the picture of IBM computers which was monitored by people who looked more like scientists.

Technology in 2019

Fast-forward to 2019, everyone is carrying a powerful, multi-tasking device in their hand. Mobile has become the defacto accessory which we carry around, fondle it all place and in all times. It has become our friend, time-killer, time-waster, entertainer, business tool, friendship building tool, status symbol, channel to storm your feeling, etc.

College Years - Productive Time 

It's the phase of life where most young people get more than enough dose of fun, parties, studies, romance, friendship. For many it's also time to bury their heads in research, leaning or a time to build a strong foundation for a career.

For a student pursuing degree, most of the time is spent inside the campus, attending lectures after lecture. And these days with attendance being mandatory, it's important that you have to warm your ass in the classroom chair. So, what's left is your evening time for refreshing the topics, revising and learning.

While, most time is spend on the curriculum notes, it's important to create or start something which will be your STAY beyond the college years.

Enter BLOGGING - Leverage the Power of Blog



7 Reasons why students should start a blog in College

1. Blog is a platform for creative expression.

2. Blog to express your interest, hobby or talent. ( Photography blog, Technology blog, Food blog, Fashion blog, News Blog, Political Blog, Business Blog, etc)

3. Make an additional Income

4. Promote a small business through blog ( Help someone who runs a business, but doesn't know to use Internet or technology to post blog)

5. Share your expertise on a topic ( This could help you in distinguishing yourself from others)

6. Consistently writing blog helps to form a habit, and bring disciple in your life.

7. Try affiliate marketing and earn more money to fund your studies.

How to Rotate Pictures in Blogger Blog

I have another blog where I share my learning, classes and pictures of terrarium. Recently when I uploaded few pictures on a new blog post, and when posted the pictures were looking turned.

At first I thought that there would be an option on blogger to rotate the picture, but there isn't one. If you come across the same problem with blogger, here's what you can do to rotate the picture. 

How the image appeared after the upload 

1) Open Picasa.  ( Picasa stores all the images uploaded on your blog. A picture which appears side wards will appear the same way in Picasa)

2. If you are logged on blogger, Picasa will automatically open in the same gmail id. 

2. In the Picasa you'll see the pictures in folders, divided into different albums

3. Locate the picture you want to rotate. and click on it. A new screen will appear with the black background and the options appearing on top of it. 

4. Click the rotate button to get the correct side up.  

5. Next go back to the blog post where you want to make changes. Click upload and choose Picasa for uploading. 

7. Select the right image for upload. 

101 Quick Reference Resources to Writing

1. Tips Authors use to Polish Their Content 

2. On Writing: A Memoir Of The Craft  by Stephen King 

3. Get Rid of These 25 Phrases and Words From Your Content

4. Web Copy That Sells:  Maria Veloso

5. How to use sticky words 

6. Clickbait Content

7. Creating the Content of Your Audience’s Dreams

9 Signal Words ( Types of transition words)

10. 

Need for Website Speed

Speed Test for Websites

Slow Opening Websites Gets Abandoned

Look at your own behavior when you website slows or takes an extra second to load. When it comes to user behavior, slow loading sites sees higher site abandonment.

When your website takes more time to load, then what should you be doing?

First thing, get to know the factors which is weighing your website. There are now many tools available in the market to find out the loading time and  test the website.

 Here are few popular tools.

1. PageSpeedInsights

2. Pingdom

3. GTmetrix

4. Webpagetest

5. Keycdn

Adding SEO Element to Blogs

SEO Tips

When it comes to writing blog, most of us have a feeling of getting it writing it and hitting the publish button. After all, we like to see more number of blog posts on the archive and the numbers gives us a false sense of achievement.

If you can set aside the race to reach the top with numbers, we can plan a blog writing mission with more study - research on keywords, SERP, or renaming the image name, etc.

For those who are willing to set some time aside for quality, then here are few tips for writing SEO friendly blogs.

1. Don't be in a hurry to write blog post. Spend time to study hot topics and do keyword research
2. Look for value and engagement by choosing long-tail keyword topics
3. Conduct a SERP study for every topic
4. Choose SEO optimized Image Name
5. Link blog posts. Good for users, and search engine spiders
6. Update old popular posts. Insert link to the current posts.
7. Use guests post to infuse new topics and ideas
8. Choose different content formats ( Videos, Articles, Infographics, etc)

Blog Training Course Modules

Blogging Class - Learning Points

Blogging course is ideal for:

Freshers keen to learn blogging for career development
Individuals interested in making money through blogs
Small Businesses owners who plans to generate leads through blogs
Companies with a blog but no real strategy
Business owners that want to start a blog
Employees responsible for the company blog

Why Personalisation Matter in Campaigns

CTA and it's Role of Making a Message Relevant

Why do the topic of CTA sprout in every discussion and blog related to marketing? What do you think are the top reasons about the importance of call to action.

1. We use CTA is to motivate your audience.
2. Reinforce the objective
3. Get the attention of the audience and entice them of the next step.


For more ideas and tips on personlization, click here to read about personlization. 

Blogging Training

Blogging Lessons in Trivandrum

This BLOGGING BASIC course will take you step-by-step into setting up your first online BLOGGER blog. In this interactive and practical class, you'll do all the steps involved in starting a blog, to optimizing the blog to create the right look and feel to your blog.

Blogging For Beginners!

IF you always wanted to start a blog, but postponed it, then now is the TIME to start your blog and share your passions and creativity!

 This class is suitable for everyone, especially absolute beginners. Created with easy-to-follow lessons, it is a crash course that will help you learn all about blogging before taking the plunge, and even if you don't know what you want to blog about yet!

Who should take this course?

• 
  
•  Beginners ( Absolutely No Knowledge of it)
• Freshers  ( Graduates just out of college)
• Homemakers ( Thinking of a new income stream)
• Hobbyists ( Network and connect )
• Small Biz Owners ( Promote their venture)
• Govt Agencies ( Publicize their policies)

Blogging class is for anyone who's looking to setup a platform to share, news, views and stories.

The course consists of: Notes, practical lessons

After attending this personalized blogging class, you'll learn how to:

1. Select the right niche
2. Come with blog topics 
3. Build online presence
4. Gain more followers and visitors
5. Convert visitors into leads
6. How to optimize the blog for google

What Type of Content for Blogs?

Content Types

What kind of content mix should you include on your blog?

Before we answer the above question, let's first answer this question:Why do people read your blog?
 Is it for information, or a solution, an answer to the problem at hand, or it could be gaining knowledge or it's literary journal.

For the beginner, blogging would be synonym with writing.  But, not all blog post are lengthy written text. There can be more ways to share information that just writing.

If we look at the most number of blogs out there, they use all kids of format to make it interesting. Well, unless you're Seth Godin who writes daily on his blog, which is mostly black&white.

Rest of us, it makes sense to try new content types to connect with the audience and make the post engaging. After all, there's no harm in trying new variations and see how the visitors are responding to your choice of content.

Content Types for Blogs

1. Written Text
2. Pictures ( Picture conveys it well)
3. Graphics
4. Illustration
5. Infographics
6. Video ( Short Video )
7. PPT (Power Point Presentation)
8. Whiteboard Presentation
9. Animation
10. Cartoons

Snackable Content - Why it Matters?

• Why do web and search specialists keep talking about creating snackable content? 
• Why is content top-of-the-mind of content creators? 
• Why organizations fall or grow on the basis of content?
• Why is it increasingly difficult to start out with plan vanilla content?

Faking Followers Influencer Marketing

Challenges in Influencer Marketing

If your agency or company is scouting for social media influencers, the first criteria to look would be the followers of such person. But, often these numbers don't present the real picture. It would mean that the numbers don't count much as most people who are following these so called influencers are just random or bought fans.

Scanner on Marketing Influencers 

Many recent cases has highlighted the need for hiring agencies to look deep into the numbers. The questions most agencies are asking are:

1. Is the followers organically made
2. Is the really worth the money

3. Building in-house influencers
4. Reducing the budget on influencer marketing

25 Blogging Terms Glossary for Beginners

Blog: Initially it was know as weblog. It's similar to the log maintained on a ship, where updated or blogs are posted regularly.

Comments box: It's a place holder to leave comment on a blog.

Blogging Platform: Many platforms are available for beginners to blog such as Tumblr, Weebly, WordPress, Blogger, TypePad, etc?

HTML Option: While posting a new blog, there's an option to see the format as per HTML format.

Blogosphere - Just like ecosphere, this means the collection of blogs, bloggers on the Internet.

Author - The person who wrote the blog post.

Guest Author - Someone writes blog post on behalf of the author

Fast Learning Blog Writing Skills

Blogging Tips

Here's a typical of scenario!

I would love to start a blog. Not just have a blog, but it should come in the first page of search ranking. Does it sound familiar to you? Did you start your blog with this goal in mind, but failed to reach the right orbit.

If you've ever had these question in mind, then this blogging class is FOR YOU!

Blogging class covers these aspects!

Blogging starting kit which covers

• Step-by-step guide to start your blog today
• Design ideas and techniques
• Formatting Tips 
• Tech Tutorial - Learn how to optimize the blog
• Easy guidance 

Tips to Become a Good Blog Writer

1. Collect ideas ( Never leave ideas on the table. Pen it)
2. Create a story or start with a good narrative
3. Make a skeleton 
4. Writing Headlines ( Test and Tweak headlines)
5. Read, Read and Read other blogs
6. Visit social sites like Quora and forums 
7. Write consistently 

 

7 Must-Have Skills you Need to Have for Blogging

Blogging Skills to Learn

Blogging is not hard, but to become successful at blogging takes more time that what it appears. There are many bloggers who are successful, but little do we know about the hours they had spend to build blog from scratch.

Get answers to these questions

1. How did they build a strong following for their blog?
2. What was the topic they had chosen?
3. How often did they blog?
4. What are the most overlooked techniques they have?
5. How different was their content?
6. How well did they picture it?

Questions on Blogging?

As more companies and entities has chosen the digital path, it's essential that everyone in this domain should do their best to

Since businesses are embrassng digital, blogging evolved to being more than someone's overlooked pastime. Before it became a trend, there were already bloggers.4

How to Master Blogging Skills And Be Successful.

A list of useful Blogging tips form my Blogging for Idiots guide which will ... Well, if you accept it and want to improve your blogging skills, here

10 Doable Activities to Drive More Traffic To Your Blog

Your Blog is just a dot among the zillion blogs in the blog-o-sphere. At first when you start blogging, you are all pepped up, thinking that traffic will land on your blog soon enough and you will realize all your thought about.

But as times goes by, and as traffic just trickles on your blog, you start to wonder what went wrong? You start to ask yourself, what can I do to bring more visitors to my blog? What more should I do to get prospects and buyers on my blog.

If you are thinking of these questions, looking for possible answers, you might find these points useful.

The list above is just 10 out the hundred tips that will be shared on this topic. I hope you'll find it useful and take time to deal with each tip given above.

Blogging a Niche Topic

Blogging Bandwagon! 

Dear Aspiring Bloggers?

Ever wondered what it takes to start a blog and channel hundreds of visitors or potential customers to your blog funnel?

If you are wondering how to lay the foundation of a successful blog, then I got good news for you.

We we look at the blogs and online mediums sprouting all around us, then it's mind-boggling. The sheer number of blogs started daily can be a put off for a person, who's just about to get wet in the arena of blogging.

FRET NOT!

Don't put-off your dreams, and ambition by seeing the scale of competition on the online space. There's still space, there's still possibilities through blogging.

ONE of the key aspect of attaining success in any aspect of business lies in this open SECRET - Find a NICHE BUSINESS AND TAKE CLAIM OF IT.

In simple words, find a unique business - a sub segment, a niche and be an expert in that domain.

Recently, I went to a nursery to buy plants. It was a nursery with all kind of plants. After walking around the plant gallery, I met the owner. He asked me what I was looking for. I said, I'm interested in terrarium friendly plants. He didn't have fittonia or crypthanthus or succulents.

He was telling me that he was trying to figure out what kind of plants he should specialize in. I threw few suggestions - like he can have a part of the nursery for ferns or succulents or money plants, etc.

He said, he tried stocking one variety but that was limiting as customers was asking for another type.

Imagine, if you are the nursery owner, what will you do? How will be stock and propagate the type of plants which will be more in demand?

 ***********
This is the stage where you'll have to use your common sense, your intuition, your research, your survey to customers or ask questions to customers or sales report to find what area you should specialize.

Now, you can learn and use the similar study to extract useful information about where are the best possibilities for growth.

he system from me completely FREE with my online webinar. Here’s what you are going to 

Get Set Blog!

Don't Let the Lack of Knowledge Hold You Back

There are a lot of closet bloggers out there, who are still waiting, waiting to learn and then get started in the world of blogging.

If you're looking for the right moment too long, then you're missing the opportunity to move ahead. YOu're loosing precious time, while your competition.

Get Trained and Get on the Track Fast

Our fast-paced blogging workshop focuses on the key skills that are required for launching your blog and tips for optimizing various aspects of blogging.

The class also covers various best-practices that help you to create professional blog.

Accelerated Blogging Class is for you if:

• You want to launch blog as a career or for generating second-income
• You want to promote your business using blogs
• Your small business is not showing results and you want to make it profitable
• You want your customers to call on you

Ready to learn more? Call 9900114982 for details. 

Does One Size Fits All Approach Good for your Blog?

Unlike in 1950s, where marketing was a one-way street, today world is more attuned towards customers. This means, today's customer has more choices and options which makes one-type messaging ineffective.

This also means, one-size-fits-all-approach in blogging is not feasible. So, what's the best way to message to a larger audience?

• What messages will resonate to your audience? 
• How do you find out the topics to write?
• How to profile your visitors?

How can your blog post be different?

• Post with short paragraphs and bulleted list
• An infographic post
• Include a short video
• Insert graphics 
• Present a story about your business
• Showcase a new service or product
• Solve the problem faced by your customer
• A testimonial
• Whiteboard post
• Long article written post

Ask Yourself - WHY, WHY!

This post is based on the blog I read on animalz site. The content talks about the purpose of writing blog and it starts with the WHY?

Coming to the aspect of writing blog, WHY is always a relevant question, every blogger should think before writing a post.

Here are the 6 questions to think!

1. Who is this blog post written for? The customer, half-ready buyer, stake holder, visitor, or for employees?

2. Is this content curated from another blog, or podcast or a book? Does it refer to the source?

3. What are the keywords used? Did you spend time to research on related keywords?

4. What's the density of keywords use? Are you targeting the low volume search keywords?

5. Why should someone share this blog? Is it compelling enough?

6. What way is this blog post unique? How different is it from the one written by someone else? 

Who Can Blog and Why?

Blogging - Share your Ideas Online!

I would call myself a blog evangelist - someone who thinks that blog is for everyone, and all should embrace blog as a religion. However, in my pursuit to convert a newbie to a blogger has often failed? I'm not sure if it was the wrong audience, or the person was a obstinate in nature - not giving a receptive mind to listen to my preaching.

Despite all my failure to converting one non-believer into a blogging fan, I still continue to preach, talk and read about blogging.

Who Can Start to Blog

1. Student
2. College Student
3. Small Business Owner
4. NGO
5. Military
6. Share Trader
7. Educator
8. Therapist
9. Lonely hearts
10. Hobbyists
11. Fresher at Work
12. Homemaker
13. Retired personal
14. Business Executive
15. Physician
16. Alternative medical practitioner
17. Naturalist
18. Foodie
19. Teacher
21. Motor sports enthusiast
22. Terrarium Trainer
23. Painter
24. Ex-military personal
26. Photographer
27. College dropout
29. Robitic
30 Para glider
31. Shopper
32. Customer service department
33. Sports person
34. Muralist
35. Schools
36. Fashion School Blogs
37. Choreography Blogs


This list will go one, and one. The reason why I listed all these is with a purpose. I will in my subsequent blogs, talk more about each of these profession and show by example how people are doing blogging and sharing their thoughts.


What about Marketing blogs?

This is a massive area where blogging is done is such a fanatic pace. A query in google search will reveal how many marketers are taking the top spot in blogging. Here are two such links

Brafton - 10 BEST MARKETING BLOGS TO FOLLOW
https://www.brafton.com/blog/content-writing/10-top-marketing-blogs-worth-following/

Ahrefs - 17 Best Marketing Blogs to Follow in 2019
https://ahrefs.com/blog/best-marketing-blogs/

Genesis - Blogging Mantra

Share your Skills, Stories and Passion!

It sounds cliched when you hear these kind of statements over and over again. Statements such as - Share your passion, Make an Imprint, Publish your passion, Publish it  etc.

What am I Talking?

I'm mentioning about blogging and how it has been used and overused term by SEO experts to newbies, and by digital marketing stalwarts.

Is Blogging Redundant?

Just like the often passed remark, Twitter dead, or Facebook is loosing subscribers, email marketing is not effective, blogging too had got its share of statements. The growth of other channels like Instagram, Facebook, Snapchat, or LinkedIn, Ticktok, doesn't mean the demise of long story telling format - blog.

What do business blog?

If you go through couple of popular blogs, one kind of pattern is common. Most blogs are used to share stores, promote their inside story or generate awareness about their business, or a product or a service.

Mostly written in informal language, leading blogs in any industry is popular b'cos the content talks about helping the reader or customer. Another strong reason why businesses blog is for branding. The content shared on the blog help them to standout in the marketplace as an expert in their domain.

Why Should You Blog
If you are a student, you can blog to share your life stories, or your plans, travel, hobbies

If you are a graduate, blog is a free publishing channel to share your ideas, concepts, or skill related to any topic

If you are a fresher, regular blogging makes you share your career goals, post topics related to the job, etc


Topics Covered:
SEO
LinkedIN
Facebook
Publishing blogs
Branding
Content development
Writing blogs