Faking Followers Influencer Marketing

Challenges in Influencer Marketing

If your agency or company is scouting for social media influencers, the first criteria to look would be the followers of such person. But, often these numbers don't present the real picture. It would mean that the numbers don't count much as most people who are following these so called influencers are just random or bought fans.

Scanner on Marketing Influencers 

Many recent cases has highlighted the need for hiring agencies to look deep into the numbers. The questions most agencies are asking are:

1. Is the followers organically made
2. Is the really worth the money

3. Building in-house influencers
4. Reducing the budget on influencer marketing