Blogging Training

Blogging Lessons in Trivandrum

This BLOGGING BASIC course will take you step-by-step into setting up your first online BLOGGER blog. In this interactive and practical class, you'll do all the steps involved in starting a blog, to optimizing the blog to create the right look and feel to your blog.

Blogging For Beginners!

IF you always wanted to start a blog, but postponed it, then now is the TIME to start your blog and share your passions and creativity!

 This class is suitable for everyone, especially absolute beginners. Created with easy-to-follow lessons, it is a crash course that will help you learn all about blogging before taking the plunge, and even if you don't know what you want to blog about yet!

Who should take this course?

• 
  
•  Beginners ( Absolutely No Knowledge of it)
• Freshers  ( Graduates just out of college)
• Homemakers ( Thinking of a new income stream)
• Hobbyists ( Network and connect )
• Small Biz Owners ( Promote their venture)
• Govt Agencies ( Publicize their policies)

Blogging class is for anyone who's looking to setup a platform to share, news, views and stories.

The course consists of: Notes, practical lessons

After attending this personalized blogging class, you'll learn how to:

1. Select the right niche
2. Come with blog topics 
3. Build online presence
4. Gain more followers and visitors
5. Convert visitors into leads
6. How to optimize the blog for google

What Type of Content for Blogs?

Content Types

What kind of content mix should you include on your blog?

Before we answer the above question, let's first answer this question:Why do people read your blog?
 Is it for information, or a solution, an answer to the problem at hand, or it could be gaining knowledge or it's literary journal.

For the beginner, blogging would be synonym with writing.  But, not all blog post are lengthy written text. There can be more ways to share information that just writing.

If we look at the most number of blogs out there, they use all kids of format to make it interesting. Well, unless you're Seth Godin who writes daily on his blog, which is mostly black&white.

Rest of us, it makes sense to try new content types to connect with the audience and make the post engaging. After all, there's no harm in trying new variations and see how the visitors are responding to your choice of content.

Content Types for Blogs

1. Written Text
2. Pictures ( Picture conveys it well)
3. Graphics
4. Illustration
5. Infographics
6. Video ( Short Video )
7. PPT (Power Point Presentation)
8. Whiteboard Presentation
9. Animation
10. Cartoons

Snackable Content - Why it Matters?

• Why do web and search specialists keep talking about creating snackable content? 
• Why is content top-of-the-mind of content creators? 
• Why organizations fall or grow on the basis of content?
• Why is it increasingly difficult to start out with plan vanilla content?

Faking Followers Influencer Marketing

Challenges in Influencer Marketing

If your agency or company is scouting for social media influencers, the first criteria to look would be the followers of such person. But, often these numbers don't present the real picture. It would mean that the numbers don't count much as most people who are following these so called influencers are just random or bought fans.

Scanner on Marketing Influencers 

Many recent cases has highlighted the need for hiring agencies to look deep into the numbers. The questions most agencies are asking are:

1. Is the followers organically made
2. Is the really worth the money

3. Building in-house influencers
4. Reducing the budget on influencer marketing

25 Blogging Terms Glossary for Beginners

Blog: Initially it was know as weblog. It's similar to the log maintained on a ship, where updated or blogs are posted regularly.

Comments box: It's a place holder to leave comment on a blog.

Blogging Platform: Many platforms are available for beginners to blog such as Tumblr, Weebly, WordPress, Blogger, TypePad, etc?

HTML Option: While posting a new blog, there's an option to see the format as per HTML format.

Blogosphere - Just like ecosphere, this means the collection of blogs, bloggers on the Internet.

Author - The person who wrote the blog post.

Guest Author - Someone writes blog post on behalf of the author