Unlike in 1950s, where marketing was a one-way street, today world is more attuned towards customers. This means, today's customer has more choices and options which makes one-type messaging ineffective.
This also means, one-size-fits-all-approach in blogging is not feasible. So, what's the best way to message to a larger audience?
- What messages will resonate to your audience?
- How do you find out the topics to write?
- How to profile your visitors?
- Post with short paragraphs and bulleted list
- An infographic post
- Include a short video
- Insert graphics
- Present a story about your business
- Showcase a new service or product
- Solve the problem faced by your customer
- A testimonial
- Whiteboard post
- Long article written post
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