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| Fining the Sweet Spot Source: CMI founder Joe Pulizzi |
We have heard a thousand times on how content is a key player in attracting online visitors to your website and other channels. But how do you separate your content from the thousands of ordinary and specially treated content.
Do you have any idea of what content to produce or just take-off on the basis of a hunch? Gone are the days when it was easy to get eye-balls for your content. Problem is that, now everyone is on the race to make the catchy headline to the niche topic you can think of.
Not All Content is Made Equal
Framework on creating the right Content - Developing the content topic building strategy >>>>>>
How to Build Your Own Content Library
1. Start with an assessment of your content capabilities
2. Find out the under-performing content pieces ( Is it the topic, headline, meat of the article, angle of approach to the topic, Lack of promotion)
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