101 Ranking Factors in Google’s Algorithm for Beginners

We know by now that the search engine algorithm that decides the rank of web properties are always on a state of flux. Which means, major search engines like Google changes algorithm to better search experience of users.

The effect on search result or more commonly known as the dance of Google, results in shift in listing on Google search. Due to this, all websites ( small sites to major sites) keep to keep up with the changes and new criteria made by Google. But how?

As we can't predict the moves and changes in Google Algorithm, all we can do is to take care of the basic criteria which every website or blog should comply.

What are the TOP SEO issues which effect Site's Ranking Factors on Google?



1. No Meta Description
2. No Title Tags
3. Low word count on pages
4. Duplicate Title Tags
5. Duplicate Meta Description
6. Poorly formatted SEO
7. Long <title> tag
8. SSL Certificate about to expire
9 Use of flash
10. Site loading time
11. Too Long URL
12. No redirects
13. No XML Sitemap
14. No Valid SSL Certificate
15. 

How Regular Blogging Helps Hotels and Resorts in Attracting Guests

Why Hotels should Start Blogging

Hotels, resorts and even home-stay accommodation stand-out in their marketplace by genuine personal connection it builds with customers and prospects. One way to build a personal rapport and messaging with customers is through blogging

Blogging medium is an ideal and often ignored channel to share the story of the enterprise and build that deep connection with the audience. It's also a medium to share the day-to-day journey, achievements, goals and vision of the organization.

How hotels can use blogs do to build a strong bond with guests and potential customers!

1. Regular blogging with relevant keywords and services will boost the amount of traffic to the website.
2. Blogging nurtures relationship with existing customers and potential guests.
3. Blogs help to build a strong brand image among the industry.
4. Bog posts which answers problems and questions posed by the guests.
5. Blogs mentioning the services of the hotel gets positive impact on Google search.

Ideas and Blog Topics for Hotels and Resorts

There's no dearth for things your can write and share on a blog. If you think, you are struck for ideas for blog posts, you can first look at things that differentiates your business. Next, you can go through the testimonies written by guests. There are points in the customer testimonials which can be expanded and written as story on your blog.

( List of topics that are usually written on a hospitality blog >>>> 

Dilemma of College Students - Before Admission

Which Road Will Your Choose?

Which college, which subject, which university...

There's a point in the life, when as a student you get these thoughts running in your head. If you have goals set in a bigger way, then more options fall in your way. Along with the multitude of choices for learning, there are lot of filters you have when it comes to college selection.

• What are the ways to screen your selection process?
• Does you parents supporting you to study abroad or in a different city?
• Are you ready to explore Universities in other states?

--------------------------------

Studies in the time when college centric learning is optional

Times are changing. Learning is what it used to be. There are far many ways to acquire a skill or get degree or qualification without attending formal training.

Have you thought about the option to learn from informal sources - probably online courses like Udemy, Khan Academy or other online training options.


Do you still think that three years of formal college degree carries more weightage than learning from multiple sources?


Which are the Leading Universities or College in South India which freshers are planning to take their admission for degree courses

1. Christ University
2. Garden City College
3. CUSAT
4. Cochin University
5. Madurai Kamaraj University
6. Madras University
7. Trichy University
8. Jain College
9. Stella Maris College
10. Jyothi Nivas College
11. Mount Carmel
12 Gems MBA
13. PES University
14. Kerala University
15. Kristhu Jayanthi College
16. St Joseph College
17. Loyola College, Chennai
18. Bishop Heber College, Tiruchirapalli
19.The Women's Christian College, Chennai
20. P.S.G. College of Arts & Science, Coimbatore
21. P.S.G.R. Krishnammal College for Women, Coimbatore
22. Christ College (Autonomous), Thrissur
23. Ethiraj College for Women, Chennai
24.  Sri Krishna Arts and Science College, Coimbatore
25.AU College of Science and Technology, Visakhapatnam
26. St Aloysius College (Autonomous), Mangalore
27. Mercy College, Palakkad
28. Little Flower College, Trichur
29. MES Keveeyam College, Valanchary







Source;

quora.com
www.eduvidya.com

7 Reasons to Start a Blog in College

Blogging in College Years

What was college during mid and late 80's? Internet was not heard of. Computers, the size of almarah was used by organizations and information was stored in big spools. TIME magazine carried the picture of IBM computers which was monitored by people who looked more like scientists.

Technology in 2019

Fast-forward to 2019, everyone is carrying a powerful, multi-tasking device in their hand. Mobile has become the defacto accessory which we carry around, fondle it all place and in all times. It has become our friend, time-killer, time-waster, entertainer, business tool, friendship building tool, status symbol, channel to storm your feeling, etc.

College Years - Productive Time 

It's the phase of life where most young people get more than enough dose of fun, parties, studies, romance, friendship. For many it's also time to bury their heads in research, leaning or a time to build a strong foundation for a career.

For a student pursuing degree, most of the time is spent inside the campus, attending lectures after lecture. And these days with attendance being mandatory, it's important that you have to warm your ass in the classroom chair. So, what's left is your evening time for refreshing the topics, revising and learning.

While, most time is spend on the curriculum notes, it's important to create or start something which will be your STAY beyond the college years.

Enter BLOGGING - Leverage the Power of Blog



7 Reasons why students should start a blog in College

1. Blog is a platform for creative expression.

2. Blog to express your interest, hobby or talent. ( Photography blog, Technology blog, Food blog, Fashion blog, News Blog, Political Blog, Business Blog, etc)

3. Make an additional Income

4. Promote a small business through blog ( Help someone who runs a business, but doesn't know to use Internet or technology to post blog)

5. Share your expertise on a topic ( This could help you in distinguishing yourself from others)

6. Consistently writing blog helps to form a habit, and bring disciple in your life.

7. Try affiliate marketing and earn more money to fund your studies.

How to Rotate Pictures in Blogger Blog

I have another blog where I share my learning, classes and pictures of terrarium. Recently when I uploaded few pictures on a new blog post, and when posted the pictures were looking turned.

At first I thought that there would be an option on blogger to rotate the picture, but there isn't one. If you come across the same problem with blogger, here's what you can do to rotate the picture. 

How the image appeared after the upload 

1) Open Picasa.  ( Picasa stores all the images uploaded on your blog. A picture which appears side wards will appear the same way in Picasa)

2. If you are logged on blogger, Picasa will automatically open in the same gmail id. 

2. In the Picasa you'll see the pictures in folders, divided into different albums

3. Locate the picture you want to rotate. and click on it. A new screen will appear with the black background and the options appearing on top of it. 

4. Click the rotate button to get the correct side up.  

5. Next go back to the blog post where you want to make changes. Click upload and choose Picasa for uploading. 

7. Select the right image for upload. 

101 Quick Reference Resources to Writing

1. Tips Authors use to Polish Their Content 

2. On Writing: A Memoir Of The Craft  by Stephen King 

3. Get Rid of These 25 Phrases and Words From Your Content

4. Web Copy That Sells:  Maria Veloso

5. How to use sticky words 

6. Clickbait Content

7. Creating the Content of Your Audience’s Dreams

9 Signal Words ( Types of transition words)

10. 

Need for Website Speed

Speed Test for Websites

Slow Opening Websites Gets Abandoned

Look at your own behavior when you website slows or takes an extra second to load. When it comes to user behavior, slow loading sites sees higher site abandonment.

When your website takes more time to load, then what should you be doing?

First thing, get to know the factors which is weighing your website. There are now many tools available in the market to find out the loading time and  test the website.

 Here are few popular tools.

1. PageSpeedInsights

2. Pingdom

3. GTmetrix

4. Webpagetest

5. Keycdn

Adding SEO Element to Blogs

SEO Tips

When it comes to writing blog, most of us have a feeling of getting it writing it and hitting the publish button. After all, we like to see more number of blog posts on the archive and the numbers gives us a false sense of achievement.

If you can set aside the race to reach the top with numbers, we can plan a blog writing mission with more study - research on keywords, SERP, or renaming the image name, etc.

For those who are willing to set some time aside for quality, then here are few tips for writing SEO friendly blogs.

1. Don't be in a hurry to write blog post. Spend time to study hot topics and do keyword research
2. Look for value and engagement by choosing long-tail keyword topics
3. Conduct a SERP study for every topic
4. Choose SEO optimized Image Name
5. Link blog posts. Good for users, and search engine spiders
6. Update old popular posts. Insert link to the current posts.
7. Use guests post to infuse new topics and ideas
8. Choose different content formats ( Videos, Articles, Infographics, etc)

Blog Training Course Modules

Blogging Class - Learning Points

Blogging course is ideal for:

Freshers keen to learn blogging for career development
Individuals interested in making money through blogs
Small Businesses owners who plans to generate leads through blogs
Companies with a blog but no real strategy
Business owners that want to start a blog
Employees responsible for the company blog

Why Personalisation Matter in Campaigns

CTA and it's Role of Making a Message Relevant

Why do the topic of CTA sprout in every discussion and blog related to marketing? What do you think are the top reasons about the importance of call to action.

1. We use CTA is to motivate your audience.
2. Reinforce the objective
3. Get the attention of the audience and entice them of the next step.


For more ideas and tips on personlization, click here to read about personlization.