Monday 15 July 2019

5 Definitions of Content Marketing

New to Content Marketing? 

For a newbie, the term content marketing might evoke different concepts around content. It can be confusing for a beginner in marketing on how content is used in marketing and what it's been it's risen as a the key phrase in marketing.

If you split the meaning of two words Content + Marketing what do we get.

Content =

Popular Definitions of Content Marketing 

1 Content Marketing as per Dictionary.com 

(noun)

a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

In a sentence - "social media is an integral part of content marketing"


2. What Is Content Marketing?

As per Content Marketing Institute - Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.


3. Content Marketing definition in Wikipedia

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:
  1. Attract attention and generate leads
  2. Expand their customer base
  3. Generate or increase online sales
  4. Increase brand awareness or credibility
  5. Engage an online community of users

Content marketing means creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

Pictorial Presentation of Content Marketing by copyblogger




5. What is Content Marketing? 
Content marketing is the creation and distribution of online content designed to attract and engage an audience. Source: Outbrain.com

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