Wednesday 16 October 2019

Spring Cleaning Old Website Pages

Thin Content

It's spring time - a time to de-clutter your home. Taking the essence of this season, you can spare some time to clean, scrub and remove unwanted pages on the website.

Why Remove nonperforming Pages? Which Pages can be removed?


  1. Pages with irrelevant topics 
  2. Keywords not worth pursuing or relevant 
  3. Outdated stories, examples or company updates
  4. Off-topic content and categories


When you are the mission to remove non-performing pages, think of ways to make it valuable to visitors. In such a case, these are the practical ways to extract value from the page:

1 Add fresh content to give more value to visitors on the page\
2. Include a relevant or current statistics which gives more meanining
3. Delete CTAs, Banners, Offers not relevant 
4. Add Infographics, Videos or other visual elements to make the page interesting
5. Remove broken links from the page


Tuesday 15 October 2019

Text Optimizer Tool

Text Optimizer 

Social media messages, emails to client or drip-marketing emails are ways to use your writing skill to capture the interest of your audience. Often in the hurry, messages sound repetitive, boring and unattractive to your readers.

Text Optimizer Tool

This is an Online tool which gives you suggestion on better usage of words, spots out errors and acts like a guide in creating better quality content.

Check this tool https://textoptimizer.com for a free check on your content.