2019 Trend - What types of digital marketing jobs are suitable for Beginners?

Digital Marketing Jobs for Freshers

Which Digital Marketing Jobs are in Demand?

As a fresher or a candidate applying for digital marketing jobs in India, you'll be looking for digital marketing job opportunities. The first question most job seeker will have is this - what kind of jobs are available with companies? What type of skills are they looking for? Do I have the practical skills to get a job in an online marketing company or an e-commerce start-up?

If you want to land in a job related to online marketing, the first thing is to access your skills. What are you are best skills - Is it writing content, Is it research, Is it Social Media? Is it marketing strategy or SEO knowledge? Even in these big topics, you can specialize in focused areas, such as - writing sales copy or email pitch or writing landing page, or when it comes to SEO, you can be more focused on on-page optimization, etc.

The point is that, there are many niches in this digital marketing domain. While there's a demand for an all-rounder, it's important also to tell your prospective employer on your key strength.

Popular Job Titles and Job Openings in digital marketing jobs for 2019

1. SEO and SEM Specialist
2. User experience (UX) designers
3. Data Analysts
4. Market Research
5. Social Media Marketer
6. Digital Marketing Executive
7. Content Strategist
8. Email marketing
9. Content Writer
10. Web Design
11. Web Analysts
12. Mobile Marketing Strategist
13. Affiliate Marketing 

What are the Key Hurdles of Getting a Job in Digital Marketing!

1. Lack of Work Experience

2. Less knowledge on how to use Social Media for business promotion

3. Wordy writing

4.Lack of specific emarketing skills

5. Very less knowledge of SEO methodologies and tools

A Simple Practical Way to Solve the Problem of Experience 

This is often a catch 22 situation for beginners, those who have just joined a digital marketing course and looking for a job in the market. The question in front of you would be this - how to apply for a job position which calls for experience? How to fill that gap without really working in a company?

What can you do to gain the experience sitting at home?

Skills in Digital Marketing Opportunities

Digital Marketing - Career Cues 

The demand for people with multi-faceted skills are becoming a norm in eCommerce companies. There are many specialized roles in companies includes content writing, SEO, UX designer, and many more.

The question many graduates ask is this:

• What skills should I focus to get into a online marketing company?
• Which is the best role to join
• How to develop writing skills?
• What's the career prospects of a content writer?
• Should I join as a content writer or focus on marketing and branding?
• Which certification will be helpful in getting a foot hold in these companies?
• Which are the companies offering job openings for freshers?
• How do I apply for online marketing positions?
• How to create an impressive resume?
• What should my portfolio contain?
• How do I know my talent? Should I focus on my writing or editing or graphic designing?
• Should I have a good online presence? Will that help me in the interview?
• Which platform should I start a blog?
• 
  

7 Key Skills Required of a Content Writer

We are now in an era, where qualifications is often overlooked for skills and proof of job skills. However, many organizations and agencies often look for content writers with qualification like degree in journalism, graduates with English, Communication, Psychology, etc.

What does it take to become a content writer?

With the rising demand for web content writers, there's a surge in demand for good writers. These days, there are more job opening for freshers and experienced web writers. If you're aiming to be start your career as a content writer, then it's important to have good writing skills, creative bend of min, editing, knowledge of SEO, English grammar, vocabulary, punctuation, syntax and an aptitude to research and learn new topics.

Content Writer job titles in Bangalore

• Freelance Content Writer
• Content writer cum strategist
• Social Media Writers
• Web Marketing Manager

What are the Essential Skills Required to be a Content Writers?

• Flexible ( Ability to write on diverse topics)
• Open for learning new topics through research
• Organizing Skills ( Sort data, find the big picture)
• Focus and Timely completion of task 
• Good Communication 
• English Grammar
• Good comprehensive ( Avoid wordy sentences. Brevity) 
• Editing each content pieces
• 
  

Choice Between Fewer or Plenty

Focus of Few

I make it a habit to read couple of marketing blogs daily. The tool I used to collage the blogs in one place for reading is Feedly App. It was a suggestion from Seth Godin that I started using this app for reading post.

Today's reading toolk to the post by A Learning A Day where he writes about focus and attention to few. This got me thinking on how we are driven to reach out for many things in a day. This often leaves us with dispersed attempt, half-hearted attempt, shallow talks an so on. What if we reduce the attention to many, to a few focused things.

What if we live the lines given above a thought!

As an aspiring digital marketing trainer, I know that I have to do many things and be at many places to reach out to my students. But, at the end of the day, I know I haven't done a good attempt at anything. It's just a cursory glace and time of many things I set to achieve. For example, I am not able to read the number of blogs I wanted, nor get to spend enough time in the garden, etc.

How to Build and Gain Knowledge on Blogging with Focused Approach?

This is the question most students or people who are new to blogging would be asking themselves. Where should I start? How to start? Should I go to this training or that one or can I skip training and learn all these by myself?

While there are many advice and tips on how to start blogging, I can give you just 4 points on how to start and learn blogging from scratch.

1. Keep some time for reading ( books or blogs) or listen to podcasts

2. Choose a topic and start a blog in ( WordPress or Blogger.com) and start blogging

3. Read or watch videos on how to promote blog using SEO 

4. Read similar blogs and find new topics. Choose a different angle to the story and make a blog post out of it.

( Reading is free, learning is free - what's holding you from reading. Read this blog from Seth Godin on the impetus he gives to reading. Btw, he reads more than 50 blogs a day!

Spot out the Sweet spot of Content

 Fining the Sweet Spot
Source: CMI founder Joe Pulizzi

We have heard a thousand times on how content is a key player in attracting online visitors to your website and other channels. But how do you separate your content from the thousands of ordinary and specially treated content.

Do you have any idea of what content to produce or just take-off on the basis of a hunch? Gone are the days when it was easy to get eye-balls for your content. Problem is that, now everyone is on the race to make the catchy headline to the niche topic you can think of.

Not All Content is Made Equal

Framework on creating the right Content - Developing the content topic building strategy >>>>>>

How to Build Your Own Content Library 

1. Start with an assessment of your content capabilities
2. Find out the under-performing content pieces ( Is it the topic, headline, meat of the article, angle of approach to the topic, Lack of promotion) 

101 Ranking Factors in Google’s Algorithm for Beginners

We know by now that the search engine algorithm that decides the rank of web properties are always on a state of flux. Which means, major search engines like Google changes algorithm to better search experience of users.

The effect on search result or more commonly known as the dance of Google, results in shift in listing on Google search. Due to this, all websites ( small sites to major sites) keep to keep up with the changes and new criteria made by Google. But how?

As we can't predict the moves and changes in Google Algorithm, all we can do is to take care of the basic criteria which every website or blog should comply.

What are the TOP SEO issues which effect Site's Ranking Factors on Google?



1. No Meta Description
2. No Title Tags
3. Low word count on pages
4. Duplicate Title Tags
5. Duplicate Meta Description
6. Poorly formatted SEO
7. Long <title> tag
8. SSL Certificate about to expire
9 Use of flash
10. Site loading time
11. Too Long URL
12. No redirects
13. No XML Sitemap
14. No Valid SSL Certificate
15. 

How Regular Blogging Helps Hotels and Resorts in Attracting Guests

Why Hotels should Start Blogging

Hotels, resorts and even home-stay accommodation stand-out in their marketplace by genuine personal connection it builds with customers and prospects. One way to build a personal rapport and messaging with customers is through blogging

Blogging medium is an ideal and often ignored channel to share the story of the enterprise and build that deep connection with the audience. It's also a medium to share the day-to-day journey, achievements, goals and vision of the organization.

How hotels can use blogs do to build a strong bond with guests and potential customers!

1. Regular blogging with relevant keywords and services will boost the amount of traffic to the website.
2. Blogging nurtures relationship with existing customers and potential guests.
3. Blogs help to build a strong brand image among the industry.
4. Bog posts which answers problems and questions posed by the guests.
5. Blogs mentioning the services of the hotel gets positive impact on Google search.

Ideas and Blog Topics for Hotels and Resorts

There's no dearth for things your can write and share on a blog. If you think, you are struck for ideas for blog posts, you can first look at things that differentiates your business. Next, you can go through the testimonies written by guests. There are points in the customer testimonials which can be expanded and written as story on your blog.

( List of topics that are usually written on a hospitality blog >>>>